Inspired by the line's 24-hour style concept, we featured the collection in the image making its way across six different cities, from the west coast to New York in the span of 24 hours. By the time it reached Fashion Week, for the Launch of Phillip Lim’s 3.1 collection for Target, the project had already earned over 10 million media impressions.
Inspired by the line's 24-hour style concept, we featured the collection in the image making its way across six different cities, from the west coast to New York in the span of 24 hours. By the time it reached Fashion Week, for the Launch of Phillip Lim’s 3.1 collection for Target, the project had already earned over 10 million media impressions.