With Yard, we wrote a campaign that demonstrated behind every successful athlete is an army of supporters. This was Biles’s first campaign with her new partner Athleta, entitled “Power of She, Power of We,” Her mom, her best friend and many other supporters were on set to show who helped shape her into the athlete and woman she is today.
With Yard, we wrote a campaign that demonstrated behind every successful athlete is an army of supporters. This was Biles’s first campaign with her new partner Athleta, entitled “Power of She, Power of We,” Her mom, her best friend and many other supporters were on set to show who helped shape her into the athlete and woman she is today.